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The main characters in Harry Potter are some of the most beloved and iconic in modern literature. Each character possesses their own unique personality and set of traits, which can be analyzed through the lens of brand archetypes. Here are some of the main characters in Harry Potter and their corresponding brand archetypes:

Harry Potter – The Hero: Harry Potter is the archetypal hero. He is brave, determined, and willing to stand up for what is right, even in the face of danger. He represents the importance of courage, integrity, and a willingness to fight for what you believe in.

Hermione Granger – The Sage: Hermione Granger is the archetypal sage. She is intelligent, logical, and wise beyond her years. She represents the importance of knowledge, learning, and a willingness to seek the truth.

Ron Weasley – The Regular Guy: Ron Weasley is the archetypal regular guy. He is loyal, trustworthy, and down-to-earth. He represents the importance of friendship, loyalty, and a willingness to be there for others.

Albus Dumbledore – The Sage: Albus Dumbledore is the archetypal sage. He is wise, compassionate, and provides guidance and support to Harry throughout his journey. He represents the importance of knowledge, wisdom, and a willingness to share insights with others.

Severus Snape – The Rebel: Severus Snape is the archetypal rebel. He is dark, brooding, and often seems to be working against Harry and his friends. He represents the importance of individuality, creativity, and a willingness to challenge the status quo.

Lord Voldemort – The Ruler (gone bad): Lord Voldemort is the archetypal Ruler gone bad. He is evil, power-hungry, and seeks to control the wizarding world. He represents the importance of ambition, power, and a willingness to do whatever it takes to achieve your goals.

Each of these archetypes plays an important role in the overall story of Harry Potter, and helps to create a rich and complex narrative. By analyzing the characters through the lens of brand archetypes, we can gain a deeper understanding of their motivations, values, and personalities.